The Analysis of Translation Techniques

“Mustika Ratu Bengkoang Roots Masker”

English:

With Bengkoang (Yam Bean) extract, Licorice extract and a vitamin C derivate that help lightens spots on your skin, this mask will leave the skin feeling firmer, smoother and more radiant.

Directions:

Apply onto face and neck. Avoid the eye area. Leave it on until it dries (± 10 minutes), then rinse with water. Use regularly twice a week for best results.

Indonesia:

Ekstrak umbi bengkoang, akar manis dan derivate vitamin C dalam kandungan masker bengkoang membantu kulit wajah menjad terasa kencang, lebih lembut, lebih cerah dan menyamarkan noda hitam.

Cara Pakai:

Oleskan pada wajah dan leher. Hindari daerah mata. Diamkan hingga kering (±10 menit) lalu bersihkan dengan air. Gunakan secara teratur 2 kali seminggu untuk hasil optimal.

English	Indonesia	Techniques
With Bengkoang	umbi bengkoang	It uses Borrowing technique because it uses bengkoang, a word in bahasa Indonesia.
With Bengkoang (Yam Bean) extract	Ekstrak umbi bengkoang	This sentence uses Description technique. Because it uses “umbi” to describe the specific part of bengkoang which is used in this mask.
this mask will leave the skin feeling firmer, smoother and more radiant.	masker bengkoang membantu kulit wajah menjad terasa kencang, lebih lembut, lebih cerah dan menyamarkan noda hitam.	This sentence uses Transposition technique, because it changes the grammatical category from English to Indonesia so that Indonesian users can understand the meaning in their language context.
Apply onto face and neck	Oleskan pada wajah dan leher	It uses Generalization technique, because it uses “oleskan” than “aplikasikan” the real meaning of word “apply” to make it more general and easy to understand.
Leave it on until it dries	Diamkan hingga kering	This sentence uses Transposition technique, because it changes the grammatical category from English to Indonesian context.
Use regularly twice a week for best results.	Gunakan secara teratur 2 kali seminggu untuk hasil optimal	It also uses Generalization technique. It uses “optimal” than “hasil yang terbaik” from the translation of “best result” because it’s made more general and effective.
Source:  a Mustika Ratu Bengkoang Roots Masker product